The Complete
Organic Marketing Workflow

The Complete
Organic Marketing Workflow

Everything you need to run organic content campaigns at any level, from recruiting creators to finding winning content styles.

Everything you need to run organic content campaigns at any level, from recruiting creators to finding winning content styles.

What are you marketing?

Get Started

What are you marketing?

Get Started

What are you marketing?

Get Started

Your secret weapon for Content

Your secret weapon for Content

Organic Marketing is hard. Virality makes it a whole lot easier, predictable, and stress free - no matter your budget or experience.

Organic Marketing is hard. Virality makes it a whole lot easier, predictable, and stress free - no matter your budget or experience.

Create Blueprint

Turn your brand, offer and audience into a clear short form content plan with formats, angles and scripts creators can follow.

Create Blueprint

Turn your brand, offer and audience into a clear short form content plan with formats, angles and scripts creators can follow.

#Blueprint

Activate Blueprint

Inspiration

#Blueprint

Activate Blueprint

Inspiration

#Blueprint

Activate Blueprint

Inspiration

Select Targetting

Determine your campaign goals, social platforms, and share existing content styles.

Determine Targetting

Determine your campaign goals, social platforms, and share existing content styles.

Choose Content Style

Choose Content Style

Identify winning formats based on hundreds of videos and replicate them for your own brand.

Identify winning formats based on hundreds of videos and replicate them for your own brand.

120+ matches

120+ matches

120+ matches

Launch Campaign

Launch Campaign

Choose to implement on your own, or work with us as a growth partner.

Choose to implement on your own, or work with us as a growth partner.

Meet The Platform
Running Your Timeline.

Meet The Platform
Running Your Timeline.

Virality controls the algorithm. All of them.

Virality controls the algorithm. All of them.

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Upload Assets

Share reference and original content. Provide brand context

Discover Formats

From our curated library of viral and converting content styles

Deploy Campaign

To our network of experienced editors and creators

Track Results

Review content and analytics to optimize performance

Can I approve every video before it goes live?

For our standard Clipping campaigns, we handle the approval process and only approve videos for payouts that meet your expectations. The power of our model comes from launching hundreds of variations at speed to see what the algorithm picks up. Pre-approval would create a bottleneck that defeats the purpose. We ensure brand safety through a strict campaign brief, which we'll finalize with you on the kick-off call.

What happens if a creator posts something negative or off-brand?

This is extremely rare because our incentives are aligned with positive promotion. However, we have a direct line to every creator and can facilitate takedowns immediately if a piece of content violates our agreed-upon campaign guidelines.

Can we change the RPM or budget halfway through the month?

Yes, absolutely. If we find a winning content style and want to scale up, you can increase the budget or RPM at any time by discussing it with us.

When can I expect to see a positive ROI?

While we've had clients see ROI in the first week, we advise thinking of the first month as a strategic testing phase. Our goal is to use Month 1 to find your winning formula, and then scale that formula for predictable ROI in Months 2 and 3.

What does RPM mean, exactly?

RPM stands for "Rate Per Mille," which is simply the cost per 1,000 views. For example, a $2 RPM means you pay $2 for every 1,000 views a video receives.

Who are these 'clippers'? Are they random people?

They are a curated and vetted community faceless content creators, video editors, and themepage owners who we've recruited and trained. They are incentivized purely by performance.

Do we own the accounts that the content is posted on?

For Clipping campaigns, the creators post on their own established accounts. For In-House campaigns, yes, we create dedicated accounts for your brand that are 100% owned by you.

How do you ensure the views are coming from our target countries (e.g., the US)?

We have a multi-layered approach. We manually vet creators for our I

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Can I approve every video before it goes live?

For our standard Clipping campaigns, we handle the approval process and only approve videos for payouts that meet your expectations. The power of our model comes from launching hundreds of variations at speed to see what the algorithm picks up. Pre-approval would create a bottleneck that defeats the purpose. We ensure brand safety through a strict campaign brief, which we'll finalize with you on the kick-off call.

Can I approve every video before it goes live?

For our standard Clipping campaigns, we handle the approval process and only approve videos for payouts that meet your expectations. The power of our model comes from launching hundreds of variations at speed to see what the algorithm picks up. Pre-approval would create a bottleneck that defeats the purpose. We ensure brand safety through a strict campaign brief, which we'll finalize with you on the kick-off call.

What happens if a creator posts something negative or off-brand?

This is extremely rare because our incentives are aligned with positive promotion. However, we have a direct line to every creator and can facilitate takedowns immediately if a piece of content violates our agreed-upon campaign guidelines.

What happens if a creator posts something negative or off-brand?

This is extremely rare because our incentives are aligned with positive promotion. However, we have a direct line to every creator and can facilitate takedowns immediately if a piece of content violates our agreed-upon campaign guidelines.

Can we change the RPM or budget halfway through the month?

Yes, absolutely. If we find a winning content style and want to scale up, you can increase the budget or RPM at any time by discussing it with us.

Can we change the RPM or budget halfway through the month?

Yes, absolutely. If we find a winning content style and want to scale up, you can increase the budget or RPM at any time by discussing it with us.

When can I expect to see a positive ROI?

While we've had clients see ROI in the first week, we advise thinking of the first month as a strategic testing phase. Our goal is to use Month 1 to find your winning formula, and then scale that formula for predictable ROI in Months 2 and 3.

When can I expect to see a positive ROI?

While we've had clients see ROI in the first week, we advise thinking of the first month as a strategic testing phase. Our goal is to use Month 1 to find your winning formula, and then scale that formula for predictable ROI in Months 2 and 3.

What does RPM mean, exactly?

RPM stands for "Rate Per Mille," which is simply the cost per 1,000 views. For example, a $2 RPM means you pay $2 for every 1,000 views a video receives.

What does RPM mean, exactly?

RPM stands for "Rate Per Mille," which is simply the cost per 1,000 views. For example, a $2 RPM means you pay $2 for every 1,000 views a video receives.

Who are these 'clippers'? Are they random people?

They are a curated and vetted community faceless content creators, video editors, and themepage owners who we've recruited and trained. They are incentivized purely by performance.

Who are these 'clippers'? Are they random people?

They are a curated and vetted community faceless content creators, video editors, and themepage owners who we've recruited and trained. They are incentivized purely by performance.

Do we own the accounts that the content is posted on?

For Clipping campaigns, the creators post on their own established accounts. For In-House campaigns, yes, we create dedicated accounts for your brand that are 100% owned by you.

Do we own the accounts that the content is posted on?

For Clipping campaigns, the creators post on their own established accounts. For In-House campaigns, yes, we create dedicated accounts for your brand that are 100% owned by you.

How do you ensure the views are coming from our target countries (e.g., the US)?

We have a multi-layered approach. We manually vet creators for our I

How do you ensure the views are coming from our target countries (e.g., the US)?

We have a multi-layered approach. We manually vet creators for our I

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