The Plan: Build a Private Creator Army

Virality immediately got to work building the foundation:

  • Handpicked skilled faceless content creators and themepage owners with strong USA audiences, who use proxies to protect demographics long term

  • Created a slideshow format content style that was already proven viral on TikTok

  • Integrated Align's brand subtly into high-performing viral trends instead of forcing obvious ads

  • Paid creators on a performance basis, rewarding reach that matched the right demographic

Instead of trying to reinvent the wheel, we plugged Align into the most viral formats on TikTok and engineered Align’s message into them naturally.

Launch and Early Momentum

The results showed fast:

  • 1 million views in the first 17 hours

  • 20.5 million hashtag views in the first two cycles

  • 40 million total views on TikTok as of today (search #viralityalign)

At first, general glow-up style slideshows delivered insane reach. But we noticed that downloads didn’t spike in sync with all viral videos. When creators focused on posture-specific transformations inside the viral formats, download intent was much stronger.

We adapted fast. We briefed creators to make posture more central to their stories without killing the natural viral flow and doubled down on the creators who consistently hit strong USA demo percentages

The Plan: Build a Private Creator Army

Virality immediately got to work building the foundation:

  • Handpicked skilled faceless content creators and themepage owners with strong USA audiences, who use proxies to protect demographics long term

  • Created a slideshow format content style that was already proven viral on TikTok

  • Integrated Align's brand subtly into high-performing viral trends instead of forcing obvious ads

  • Paid creators on a performance basis, rewarding reach that matched the right demographic

Instead of trying to reinvent the wheel, we plugged Align into the most viral formats on TikTok and engineered Align’s message into them naturally.

Launch and Early Momentum

The results showed fast:

  • 1 million views in the first 17 hours

  • 20.5 million hashtag views in the first two cycles

  • 40 million total views on TikTok as of today (search #viralityalign)

At first, general glow-up style slideshows delivered insane reach. But we noticed that downloads didn’t spike in sync with all viral videos. When creators focused on posture-specific transformations inside the viral formats, download intent was much stronger.

We adapted fast. We briefed creators to make posture more central to their stories without killing the natural viral flow and doubled down on the creators who consistently hit strong USA demo percentages

The Plan: Build a Private Creator Army

Virality immediately got to work building the foundation:

  • Handpicked skilled faceless content creators and themepage owners with strong USA audiences, who use proxies to protect demographics long term

  • Created a slideshow format content style that was already proven viral on TikTok

  • Integrated Align's brand subtly into high-performing viral trends instead of forcing obvious ads

  • Paid creators on a performance basis, rewarding reach that matched the right demographic

Instead of trying to reinvent the wheel, we plugged Align into the most viral formats on TikTok and engineered Align’s message into them naturally.

Launch and Early Momentum

The results showed fast:

  • 1 million views in the first 17 hours

  • 20.5 million hashtag views in the first two cycles

  • 40 million total views on TikTok as of today (search #viralityalign)

At first, general glow-up style slideshows delivered insane reach. But we noticed that downloads didn’t spike in sync with all viral videos. When creators focused on posture-specific transformations inside the viral formats, download intent was much stronger.

We adapted fast. We briefed creators to make posture more central to their stories without killing the natural viral flow and doubled down on the creators who consistently hit strong USA demo percentages

The Plan: Build a Private Creator Army

Virality immediately got to work building the foundation:

  • Handpicked skilled faceless content creators and themepage owners with strong USA audiences, who use proxies to protect demographics long term

  • Created a slideshow format content style that was already proven viral on TikTok

  • Integrated Align's brand subtly into high-performing viral trends instead of forcing obvious ads

  • Paid creators on a performance basis, rewarding reach that matched the right demographic

Instead of trying to reinvent the wheel, we plugged Align into the most viral formats on TikTok and engineered Align’s message into them naturally.

Launch and Early Momentum

The results showed fast:

  • 1 million views in the first 17 hours

  • 20.5 million hashtag views in the first two cycles

  • 40 million total views on TikTok as of today (search #viralityalign)

At first, general glow-up style slideshows delivered insane reach. But we noticed that downloads didn’t spike in sync with all viral videos. When creators focused on posture-specific transformations inside the viral formats, download intent was much stronger.

We adapted fast. We briefed creators to make posture more central to their stories without killing the natural viral flow and doubled down on the creators who consistently hit strong USA demo percentages

Schedule Your Free Strategy Session

Schedule Your Free Strategy Session

Schedule Your Free Strategy Session

Schedule Your Free Strategy Session

Schedule Your Free Strategy Session

Schedule Your Free Strategy Session